Netflix is making moves to launch video games via its streaming service. The intention to offer subscribers a device-agnostic way to engage with virtual worlds signals its continued desire to move away from passive viewership and tap into the growing popularity of gaming.

Netflix’s stock valuation has sunk after it failed to reach Wall Street analysts’ predicted new subscriber rates by almost half. As people are inundated with streaming possibilities and Netflix competitors, subscription fatigue is starting to draw its net around Netflix as new sign-ups dry up.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Crafting and promoting a strong personal brand is key to finding success as an influencer, but is this creative labour always a solo activity? Canvas8 spoke to Colten Meisner, researcher at Cornell University, about how livestreaming creates a unique interplay between fans and creators.