Boston gym Trillfit is launching a campaign to urge fitness and wellness spaces to be more inclusive of people from diverse backgrounds. As the Black Lives Matter movement sees people demanding action rather than performative allyship, Trillfit urges studios to collaborate with communities.

Just as the fashion industry is adapting to shifting definitions of femininity and self-expression, lingerie is undergoing its own revamp. How are new D2C underwear brands changing narratives around body positivity and womanhood? And how are comfort, functionality, and style blending together?

Peloton is widening the scope of its offerings with a 35,000-square-foot studio and multimedia space in New York. People want the brands they subscribe to cover all aspects of their lifestyles and interests, and Peloton is leaning into fans’ desire for community centered around a common interest.

As the pandemic pushed people to get comfortable with the virtual world, AthletaWell is capitalising on the digital boom to court interest online. The brand’s platform helps users to stay well in every way, whether that’s by offering fitness classes or mental health check-ins.