With energetic instructors broadcasting live workouts and a social community that motivates users to exercise often, Peloton bridges the gap between boutique studios and the growing home fitness market. But why are people opting for virtual, on-demand spin classes over a visit to their local gym?

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?

Mindfulness app Journey has released its version of a handheld meditation studio. As people are looking to technology to help them create good habits, the app's guided meditation sessions are designed to create a communal approach to app-based mindfulness that sustains motivation.

The Circular smart ring is a fitness tracker that monitors bodily changes over time. As wearables become more integral to preventative healthcare, subtle devices that provide personal and insightful information are well-positioned to stand out in a competitive market.