The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

Touted as the answer to the fashion industry’s problematic environmental impact, a study has found that fashion rental services are actually worse for the environment than simply throwing clothes away. The findings illustrate how brands tend to oversimplify the complex nature of sustainability.

As people adopt more sustainable shopping habits, greenwashing is creating confusion and mistrust. Fashion brand Chloé is aiming to cut through the noise by becoming the first luxury house to gain B Corp status, a reflection of the need for rigorous assessment of a brand's ethical efforts.