After unprecedented protests against the abortion ban in Poland, campaigners are taking their fight to TikTok. The platform is quickly becoming an engaging space for Polish pro-choice advocates to engage the public about women’s rights in novel and animating ways.

The ways that people interact with businesses have been overhauled in 2020, with the COVID-19 pandemic and Black Lives Matter protests amplifying demands for brands to acknowledge and respond to social ills. So, how can companies translate their values into meaningful action?

What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.

Digital bank Monzo has introduced paid leave for employees who have been affected by pregnancy loss. The policy allows employees to take time off after they or their partner have a miscarriage, still birth, or abortion, reflecting the emotional toll of these often undiscussed experiences.