From the health concerns of COVID-19 to intense social unrest and economic instability, the events of 2020/21 amped up the pressure on people’s daily lives. It’s sparked a comeback for people allowing themselves to indulge, but with a new awareness of health and sustainability. Treating yourself is having a makeover.

The popularity of food holidays such as National Ice Cream Day got a boost during 2020, as the pandemic led people to seek out small pleasures in the absence of big plans. As such holidays grow in number, they risk losing their appeal unless they tap into emotional pleasures.

As lockdown measures confined Britons to their homes with little else to do, communal viewing and appointment TV experienced a resurgence, with broadcasters reporting audience figures that are uncommon outside of the festive season. What exactly have been people tuning into, and why?

When film night is every night, the thrill of watching something can lose its lustre. Looking to add some delight to Londoners’ lockdown life, Uber Eats and Curzon are delivering cinema treats to viewers at home in order to break up the monotony and remind people of the joys of cinema outings.