With coverage of the climate emergency at an all-time high, eco-conscious parents are fearing how it might impact their children’s futures. As awareness of the crisis grows among both parents and kids, brands have an opportunity to bridge the generational gap and offer relief around a stressful issue.

News about climate change is ubiquitous and people say it's an important issue, but the share of people taking action against climate change is falling. People might have found it difficult to maintain climate-friendly habits whilst adopting COVID-19 safety behaviours.

Whether it’s buying a reusable coffee cup, ditching single-use water bottles, or simply recycling, there are countless ways for people to reduce their plastic waste and help to preserve the planet. Canvas8 spoke to eight Britons to find out whether they’re taking such actions and why.

People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.