As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time. To help them get into the habit, Lush has released a soap that dissolves after 30 seconds, showing how brands can nudge people into hygienic and healthy behaviours.

How to Save a Planetis a podcast that covers the climate crisis from a lens of optimism and action, inspiring people to move and shake rather than scaring them static. Because with the COVID-19 pandemic already in full swing, the last thing anyone needs is more anxiety.

As people looked for ways to stay calm and self-soothe during the pandemic, a new love for cleaning emerged. But while ‘CleanTok’ videos may be going viral, it’s green cleaning that’s really got people talking. But what do they expect from brands and products in this growing household segment?

Skincare is increasingly going natural, with even baby and toddler brands following suit. But simply using organic ingredients or labelling something vegan is not enough to win over some parents. How are wider trends within cosmetics affecting the ways they care for their children’s skin?