Roku has launched a campaign highlighting the simplicity and innovation of its streaming products, through a cinematic short history of innovations. With people expected to spend big in the 2021 holiday season, the campaign seeks to build awareness of Roku’s streaming products.

The pandemic isn’t the only thing keeping Americans apart this festive season, with the election causing tension and division among family members. Feeling the pandemic pinch, they’re hoping brands will think of the hardships that have affected everyone in 2020 and consider offering more deals.

While vaccination efforts have eased health concerns surrounding the 2021 festive season compared to 2020, economic uncertainty remains for many Americans. Canvas8 polled 1,020 people and spoke to eight individuals about their financial situation leading up to the holiday period.

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?