From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author ofPossessed,to understand the psychology behind owning new things.

The novel coronavirus that began sweeping the globe in early 2020 has made it difficult – and sometimes impossible – to engage in time-honored holiday traditions with loved ones. With no return to normal in sight, how will Americans adapt their celebratory habits for the short- and long-term?

Holiday shopping is already on the minds of shoppers, as pandemic-driven financial worries cause them to keep a close eye on their wallets. According to a survey, online shopping is set to grow in 2020, and expectations around delivery time are shifting as people prioritize safety over speediness.