When it comes to making shopping decisions, ultra-convenient often wins out over values-led. By prioritizing accessibility and offering people a wide range of products in just a few clicks, the Miiriya app is making it easy for people to buy from Black businesses.

The pandemic has exacerbated the hardship experienced by Black small business owners, with access to capital investment a major challenge. While economic prosperity is recognized as the path to equality, there remains a lack of opportunity for Black business owners.

The beauty industry still has a way to go to meet the hair care needs of the Black British woman. And while new brands are emerging to fill this gap, fuelled by active digital communities, their IRL offerings often leave much to be desired. So, how can the sector evolve to become more inclusive?

Ethnic minorities have long been underserved when it comes to hair care, but Mayvenn is challenging how black Americans are catered to both as consumers and as professionals. It’s allowing salon owners and stylists to guide and sell directly to clients who they once might have sent elsewhere.