As more people skip booze in favour of non-alcoholic options, they’re conscious of missing out on social drinking moments. Bacardi has launched a non-alcoholic line of Martini aperitifs to help those who are opting out of alcohol to stay social and cater to the sober-curious movement.

The no- and low-alcohol segment has seen steady growth thanks to a rise in mindful, health-conscious consumption, and while it’s lagged behind the more successful beer and spirits categories, demand for no-and-low wine is on the rise. But what do drinkers expect from a less intoxicating tipple?

Invigorated with the promise of a fresh start and a desire to prioritise health and wellbeing, a record number of Britons are giving ‘nolo’ drinks a try. Dry January 2021 is set to be the biggest one yet, with many people seeing the pandemic as a chance to reset and become a better version of themselves.

Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?