Searching out vintage fashion treasures has become a favourite pastime for young consumers, so fashion house Jean Paul Gaultier is catering to this audience via a rental and resale department. The label will offer some of its most iconic pieces from the 1980s and 90s to borrow or to keep.

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

With its huge variety and low prices, Chinese fast-fashion brand Shein is getting into the hearts and pockets of Gen Zers across the US, Europe, and Australia. The fashion behemoth’s success points to Gen Zers’ contradictory behaviours of being eco-conscious while buying fast fashion.