Ready-to-drink meals used to be about hitting the gym or bulking up. But YFood has carved out a niche by proviidng ones that aren't just for people looking to add a bit of muscle. The brand is tapping into the world of healthy, vitamin-filled, convenient food options for time-pressed people.

With 60% of social media users claiming that platforms such as Facebook, Twitter and Instagram have a negative effect on their self-esteem, an increasing number of teens are finding solace in the absurd. Known as ‘same photo every day’ accounts, teenagers are subverting the pressure of only presenting their ‘best selves’ online by posting the same random image over and over again.

First there were Finstas and hidden Twitter accounts. Now, younger generations are reclaiming TikTok with fake accounts. FikFoks are testament to Gen Z influencers taking back their online space to be normal teens, due to the pressures of their main accounts transforming into professional ones.

User confidence in social media giants has been plummeting in the wake of data privacy scandals and the rise of ‘fake news’. As a result, many are choosing to connect with like-minded individuals in micro-spaces that they believe can offer better security and a sense of community.