Nicotine gum brand Lucy Goods is aiming to destigmatize nicotine consumption with a less-medicinal and better-tasting product. With smoking in the US at its lowest rate ever, brands are reframing nicotine products to remove the stigma and normalize the nootropic effects of the chemical.

Superette’s cannabis dispensary in Ottawa is a technicolour immersion into the brand’s playful personality. Presenting itself as a retail experience that’s entertaining yet otherwordly, Superette is a lighthearted approach to cannabis retail, which is often characterised by high-end or hi-tech aesthetics.

The legalization of marijuana in Canada and several US states has sparked a boom in ‘canna-tourism’. However, restrictions on where people can light up are making it difficult for visitors to partake. PotRentals caters to this crowd with a collection of weed-friendly accommodations and experiences.

Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?