After watching Sky Brown nail her Olympic debut, who didn’t want to jump on a skateboard and try out the basics? The sport was already enjoying a boom in popularity before the Games, with the pandemic creating the right conditions for interest to flourish, but what makes it so appealing?

As part of the brand’s commitment to helping everyone feel included in sport, Adidas has developed a line of full coverage swimwear. Launching in the UAE – with the world’s first liquid billboard – the range offers women performance sportswear that they feel comfortable in.

Elite athletes have long been regarded as the embodiments of physical health and strength, with their mental health being glorified as unshakeable and resilient. As younger generations advocate for mental health support, athletes are opening up about the mental toll of the pursuit of athletic excellence.

A subscription-based platform catering to those interested in women’s sport, Glorious is exploring all aspects of female athleticism, with a high production value and content that spans niche and popular interests. It’s tapping into a seldom-served part of the market: lovers of women’s sport.