A subscription-based platform catering to those interested in women’s sport, Glorious is exploring all aspects of female athleticism, with a high production value and content that spans niche and popular interests. It’s tapping into a seldom-served part of the market: lovers of women’s sport.

From sportswear that adapts to pregnant women’s bodies to 'nude' lingerie in a spectrum of skin tones, fashion brands are increasingly meeting demands for more inclusivity. To that end, Primark has released a modest range – but some have called the move tokenistic because it ‘others’ Muslim women.

In fashion, the topic of inclusivity is often centred around race, sexuality, and gender equality. Farfetch is expanding the conversation by focusing on religious inclusivity with a series of collaborations to celebrate Ramadan, prioritising authentic representation over tokenised depictions.

The launch of Nike (M) marks a turning point in the visibility of active women who want to continue exercising while pregnant and during the postpartum period. Historically underserved, Nike is catering to women looking for activewear that suits and supports the needs of their changing body.