As more people skip booze in favour of non-alcoholic options, they’re conscious of missing out on social drinking moments. Bacardi has launched a non-alcoholic line of Martini aperitifs to help those who are opting out of alcohol to stay social and cater to the sober-curious movement.

Keeping an eye on their alcohol consumption, a growing number of people are opting for low- or no-alcohol drinks – and the indulgence of holiday season festivities will boost this behaviour in January. Acknowledging these changing drinking habits, Heineken has developed a zero-alcohol draught beer.

Offering activations that focus on fun, safety, and engagement, beer brand Heineken has been working to boost its profile and engagement in Brazil. Amid changing drinking habits and a growing taste for premium and craft beer, the company is growing in popularity among Brazilians.

Britain’s drinking culture is transforming as the stigma surrounding alcohol abstinence fades and the price of a pint climbs ever higher. What are teetotallers and moderate drinkers choosing to consume in social situations? And how are pubs and bars keeping punters coming back?