While medical breakthroughs have made conceiving easier, cost is still a barrier for many people. Health-tech start-ups are making fertility tracking more mainstream, but are these preventative measures or probability boosters? And what will be the social and economic impact on Gen Yers?

Discussions about fertility have traditionally been conducted behind closed clinic doors. But as life milestones shift among Gen Yers, they’re having to face these issues sooner rather than later. Fortunately, more palatable reproductive health services and tech-augmented tools are making it easier than ever to track, monitor and influence their chances to have children.

As more American women seek to delay motherhood – whether due to career ambitions or the lack of a partner – many are turning to egg freezing to help them conceive once they’re settled. How is Extend Fertility in New York making the process appealing for Gen Y women?

Between high fees at private clinics, long wait times for public care, and COVID-19 keeping people at home, British women are finding it difficult to care for their reproductive health. By going digital, Hertility Health offers personalised, professional care at home and at a fraction of the cost.