The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

The invention of synthetic and hormonal contraception revolutionised female sexual health by providing a greater sense of control over one’s body. But there’s now a growing dissatisfaction with artificial products, driving demand for ‘natural’ alternatives. How are brands tapping into this shift?

As any parent can confirm, raising a kid is no walk in the park – no matter the curated snaps yummy mummies and dishy dads post on social media. Fictional blog Peter and Jane is challenging the mirage of flawless family life with tragically laughable tales that ring true with real mums and dads.

Traditional social structures can seem inconveniently binary for some individuals – not everyone wants to be part of a nuclear family or search for the right partner with whom to raise a child. How do friends, family and strangers now fit into marriages, support networks and parenting choices?

Young dads in the US are a far cry from the old stereotype of an emotionally-restricted disciplinarian and bread-winner. Instead, they’re striving to be present, supportive and caring figures in their children’s lives. So, what exactly does the Gen Y approach to fatherhood look like?