Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.

The pandemic has shifted people's expectations of customer service to be more values-based – but companies aren’t pivoting quickly enough to hit the mark. This means there are opportunities for brands to stand out from the crowd with more personal, values-based customer service.

Innovations in AR and VR are giving storytellers, game developers, and brands new and more engaging ways of connecting with audiences. But what will get people excited about using these technologies? And how might these tools redefine play, fitness, and socialising in the digital realm?

Customization and personalization in the gaming world are integral for self-expression. But while visual personalization is common, being able to customize audio environments and voices isn’t. That’s where Voicemod comes in, a platform that lets users sound exactly how they want to.