Signal20 Jan 2022
Cadbury hidden Creme Eggs tap playful nostalgia

Cadbury’s campaign is flipping its iconic slogan on its head by daring people not to eat its rare Creme Eggs, if found – resisting the temptation could lead to a £10,000 win. With people seeking more joy and escapism post-pandemic, tapping playful nostalgia is a smart move.

Cadbury hidden Creme Eggs tap playful nostalgia