Dr. Miguel Sicart on the brand value of play
REPORT
11 Jun 2021
Dr. Miguel Sicart on the brand value of play

After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.

Dr. Miguel Sicart

Dr. Miguel Sicart is a play scholar and author of Play Matters. He’s associate professor at the IT University of Copenhagen, where he’s head of the Center for Computer Games Research.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.