After the stress of the pandemic, people are seeking more play in their lives. Canvas8 spoke to Dr. Miguel Sicart, author of Play Matters about how brands can incorporate playfulness into the way they work.
Dr. Miguel Sicart is a play scholar and author of Play Matters. He’s associate professor at the IT University of Copenhagen, where he’s head of the Center for Computer Games Research.
Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.