Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

The wealth of info available online has made it so businesses can no longer hide behind false displays of virtue. But how do people react when a brand they like steps out of line? Canvas8 surveyed 4,400 Britons and spoke to eight people to learn how they use their voices and wallets stand up for their values.

There’s not been much to joke about in 2020, with a pandemic, protests against inequality, and a tense political atmosphere leaving many people anxious. But humour is a powerful coping mechanism, one that creates moments of collective calm. So, how can brands get people laughing again?

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

Wearing a face mask is a nuisance at best, with many finding it uncomfortable and inconvenient. A Burger King initiative puts a fun spin on mask-wearing while also making it easier to place orders. We explore theinsightsbehind why Burger King is swapping muffled speech for a Whopper mask that does the talking for you.