Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

With more Boomers making the leap into the digital landscape, products and services that cater to this demographic are also increasing their digital presence. A survey has highlighted the unique set of preferences that Boomers have when it comes to cross-border e-commerce.

Huge audience excitement surrounding Fezco's grandma from the second season ofEuphoriahighlights the demand for age-inclusive on-screen representation, especially in terms of fashion and beauty, as this stylish and assertive addition to the show brings glamour and power despite her age.

The fashion world was upheaved by COVID-19 as people reexamined their buying habits and switched up the ways they participated in culture. How might a decentralized approach to influence impact style? And how can brands respond to the shopping habits of younger generations?

Instagram has long been the domain of the young and glamorous, but a small group of older women is stepping up to claim a slice of the pie. These Boomers are using social media to subvert social norms around ageing, remaining as outspoken in later life as they were in their youth.