Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Apple has released a short film in celebration of the Year of the Rat, depicting the struggles of being a single mother in China. The spot highlights the cultural pressure that women often face to get married and explores the evolving meaning of family in the country.

With things returning to normalcy in China, Coca-Cola has released a Chinese New Year campaign that seeks to highlight the importance of togetherness. The ad shows how hardship and time apart have inspired young people to appreciate the traditions they may have previously taken for granted.

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?

Mexican flavors have captured the hearts – and stomachs – of many Americans. But with a rapidly diversifying Hispanic population, people are searching for new, authentic takes on Latin American cuisine. How are supermarkets driving discovery, and how can brands keep developing this interest?