As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

QR codes are being added to abandoned houses in Baltimore to increase residents’ access to information amid a growing housing crisis. People are using technology to make public information salient and accessible, tapping into demands for greater transparency, accountability, and control.

Landing a good job with a reasonable paycheck is no longer the gateway to a comfortable middle-class existence. With the cost of property fast outpacing wages, for many Gen Yers, having a family inheritance or not is the reality defining their class experience.

Between 2019 and 2028, nearly 45 million Americans could potentially become first-time home-owners, but mortgage applications are still stuck in the past. A new wave of digital lenders is looking to disrupt the sector, with Better.com letting users get quotes and approval in minutes, not months.

The life path that past generations took for granted is no longer possible for many Gen Yers. Faced with mounting debts, a growing number are delaying marriage, forgoing car-ownership, and moving back in with their parents. How are these changes impacting home life and society as a whole?