Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Brazil’s Superior Electoral Court has partnered with WhatsApp to ban fake news and misinformation in the lead-up to the October 2022 presidential election. For brands looking to build trust, openness and honesty are great ways to strengthen a brand’s bond with its audience.

With concerns around data security and censorship driving a growing sense of dissatisfaction with Big Tech, some people are searching for ways to communicate, socialise, and organise online outside of mainstream social media platforms. How will this shift transform the digital space?

Despite the integral role that personal gadgets, apps, and smart home devices play in people’s everyday lives, the technology is leaving some Americans feeling overwhelmed. Canvas8 spoke to eight people in the US to find out why people want reliable, simpler tech in their lives.

Eyewear brand Ace & Tate has launched a brutally honest sustainability campaign, lamenting its past mistakes. The strategy aims for honesty and transparency on sustainability to gain trust, but could end up leaving the brand just as exposed to accusations of greenwashing as before.