Beauty products are full of cryptic labels – paraben-free, non-comedogenic – and conflicting information. How do people know what’s right for them and where do they look for guidance? Canvas8 polled 2,100 Americans and spoke to eight people to identify what shapes their path to purchase.

Few people purchase things online these days without at least a cursory read of the product reviews. Yet while online reviews have a considerable impact on consumer decisions, research suggests that ratings are too kind, denting the reliability of these online review systems.

As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.

Don’t Look Up is one in a line of films where viewers have ignored the negative reviews of critics in favor of their peers’ more positive reactions. As the internet opens up a wealth of opinions to much larger audiences, people are increasingly rejecting established forms of artistic review.