Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Interest in female sports is on the rise – the growing number of female sporting leagues and teams is a testament to that. In a largely male-dominated landscape, TOGETHXR is putting the spotlight on female athletes, paving the way for the next generation of sports fans to find role models in women.

As calls for more female representation are heard across the football industry, EA Sports is shaking up the traditionally male space by introducing popular female pundit Alex Scott as the first female broadcast voice to be featured in theFIFAgame series.

Traditionally relegated to the role of casual or soft, female fans have long been marginalised. As interest in women's sports grows, will the industry start catering to them? Canvas8 spoke to sports expert Dr. Stacey Pope to find out why female fandom represents such an exciting opportunity for brands.

A subscription-based platform catering to those interested in women’s sport, Glorious is exploring all aspects of female athleticism, with a high production value and content that spans niche and popular interests. It’s tapping into a seldom-served part of the market: lovers of women’s sport.