After a year of sheltering in place, it’s no surprise that people are starting to plan for better times. But with safety concerns high and different states opening up before others, what do Americans think about live events? Canvas8 polled 1,000 Americans and spoke to nine people to find out.

The usual romantic dinner dates of Valentine's Day aren’t possible in a pandemic, and even if they were, they wouldn’t be at the top of moms’ lists. After a year of homeschooling, cooking, and cleaning in between working from home, overburdened moms are seeking out low-key ‘me time'.

For many Britons, Valentine’s Day has become a commercial con. However, as attitudes to relationships are shifting, some are choosing instead to demonstrate their love for their friends, family or themselves, while others are searching for personalised gifts and experiences for their partner.

From impulse-buys and spontaneous purchases that celebrate reaching a goal to practical gifts that are made to last, the reasons why people might buy gifts for themselves are varied. Canvas8 polled 1,000 Americans and spoke to six people to find out what prompts them to self-gift.