As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Hiking and camping might not be everyone’s cup of tea, but the pandemic forcing people to stay inside has sparked new interest in exploring the outdoors. From camping to fishing, Americans are showing more interest in vacation and leisure activities that reconnect them with nature.

The pandemic has left the travel industry shellshocked and travelers unsure when they can travel again. HipCamp offers people the opportunity to stay anywhere from a cabin in the woods to unused farmland, offering the dose of nature they crave and helping hosts stay afloat in tough times.

The world is gradually opening up and people are eager to travel again, but they still have their reservations. Is it safe? Is it clean? Travel search engine Kayak has opened a contactless, high-tech hotel with the aim of reimagining the travel experience for a post-pandemic future.

Once the place people went to escape from it all, Disney World’s attendance has been drastically affected by the pandemic. But people still want their fix of Disney magic so the world-famous theme parks are switching up the way they operate to ensure safety, enjoyment, and trust.