Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Daylight, a new digital bank, supports the LGBTQ+ community by catering its services to the specific challenges of the community. In understanding LGBTQ+ unique needs, providing tailored support rather than a one-size-fits-all approach is important in creating safe spaces for customers.

While reports of homophobic and transphobic hate crimes have risen significantly since 2014, a spike in reports during lockdown demonstrates that there’s still a long way to go. Brands have an opportunity to provide effective support through tough times for the LGBTQ community.

Healthcare needs for the LGBTQ+ community have been largely overlooked in the US. Folx, a company that provides plans, advice, and information, is one of a new breed of healthcare services that are using digital platforms to address the needs of marginalized communities.

What impact is Hindu nationalism having on shopping habits? Why are Gen Yers becoming careful spenders? And what role might tech play in changing relationship norms? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Indian people in 2021.