As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Following widespread coverage of racist behavior on its platform, Nextdoor is building on its 2019 ‘kindness reminder’ by adding an ‘anti-racism’ notification. The platform is hoping to curb hate at a time when there’s increasing recognition that social media has a role to play in tackling racism.

In the wake of the Black Lives Matter protests, brands are working on anti-racism agendas. But in order for real change to occur, it’s clear that businesses need to pursue, not avoid, ‘uncomfortable’ positions. As people look for brands to take action, embracing discomfort is a way to earn trust.

Coming on the heels of the first season’s success, comedian Ziwe’s self-titled late-night TV show has been renewed for a sophomore run on Showtime, to be split into two installments. The show’s success is testament to people’s growing interest in culturally relevant voices.

Support for the 1986 Holocaust graphic novelMaushas soared in response to a Tennessee school board banning it. After McMinn County removed the prize-winning book from the curriculum, stores, students, and shoppers have all shown support through purchases and other initiatives.