Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The education system in the UK is failing children across the country, with many considering it restrictive and archaic. New Schools, like the XP School in Doncaster, take an unconventional approach to education, aiming to help kids enjoy school and better equip them for the real world.

Pandemic-led changes in how we work and learn have exposed gaps in the UK’s education system, challenging employers and schools to consider how best to teach students and prepare them for the future. So, how can brands and businesses harness tech and partnerships to support young people?

Turned off by the pressures of IRL networking and backdoor nepotism, the shift towards a digital, more democratic style of relationship building is playing into the hands of Gen Zers. As connecting digitally becomes the norm, employers and brands can think about how to optimise these interactions.

The pandemic has given rise to #antiwork, a movement of mainly Gen Yers and Zers focused on ‘ending work’ or achieving a better work-life balance. Stresses and structural changes from the pandemic are changing perceptions of work, and people want to realign how work fits into their lives.