As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Have frictionless payments gone too far? Are women finally set to get targeted financial advice? And will investments’ eco-credentials trump potential returns? In this part of the 2021 Expert Outlook, we speak to three experts about how people are redefining their relationships with money.

A gamified crypto inspired by the Netflix showSquid Gamerose 75,000% in less than a week, only to collapse in value a few hours after achieving such growth. As amateur traders invest in alternative assets, risks emerge among those who are susceptible to herd behaviour and FOMO investing.

Scam messages have been on the rise during the pandemic – and as Older Adults increasingly use the internet to stay connected, they’re becoming more exposed to them, creating an opportunity for brands to better educate and protect people from fraudsters.

The pandemic has made people the world over re-evaluate their priorities. In Japan, singletons are increasingly seeking the stability of marriage. With an inability to meet people IRL due to COVID-19, matchmaking company Sunmarie is offering creative solutions to forge relationships online.