We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Japan has the highest density of vending machines in the world, and they offer everything from soft drinks to hot food to clothes. Business dipped during the pandemic, but Coca-Cola is hoping to kickstart sales and tap into the cultural importance of vending machines with a subscription service.

A train station in Japan is set to sell bottles of wine made from the vines on its platforms. As more people in the country show a preference for local wines, they're likely to be won over by the grape's origin story, which also creates a sense of connection to community-grown products.

How are Gen Zers ushering in the end for gender binaries? Why might city life change for good? And what might solo living look like in the post-pandemic era? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Japanese people in 2021.

Will homes remain the main destination for food and drink experiences? How can diets help maintain mental health? And who will people turn to for their groceries? In this part of the 2021 Expert Outlook, we speak to three experts about how the events of 2020 are shaping eating and drinking habits.