When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Depop, the home of Gen Zers' second-hand fashion, has been bought by Etsy for more than a billion dollars. The move is a reflection of resale’s skyrocketing trajectory as pre-loved clothes are increasingly seen as the most covetable option across generations.

Raised on a digital diet, second-hand-savvy Gen Zers have changed the shopping landscape, and Depop influencers are at the heart of this shopping revolution: they’re bringing the currency of clout and cashing in by serving sustainable looks. How can brands get in on the action, too?

Gen Zers' obsession with the Y2K era is sparking a second-hand clothes boom. Young people are embracing ‘nowstalgia’, which is to feel nostalgic simultaneously for both everything and nothing. In other words, they’re increasingly adopting unattached and YOLO mindsets, fuelling the deadstock surge.

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?