Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Galvanised by a vision to empower music and club cultures independent from state constraints, the Chinese underground is inventing new languages in sound and visual arts against a backdrop of rapid tech advancement. How are young people building ecosystems that can nourish communities?

While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.

Butler cafes – waiters dress as butlers and wait attentively on female patrons – are generating buzz on Chinese social media. While China remains a patriarchal society, the cafes provide an opportunity for women to exert some control over their romantic lives.

In Zegna's social spot, a virtual influencer and a real-life idol discuss their 'ideal man' – and they bring up none of the values associated with traditional masculinity. The ad points towards an interest in gender fluidity in China, even as state officials seek to reintroduce more conservative gender norms.