Though most of them weren’t alive to experience it first-hand, American Gen Zers are obsessed with ‘90s pop culture. Dumbgood is tapping into this ‘fauxstalgia’ with officially licensed streetwear featuring TV and film stills, turning its young customers into walking, talking, retro memes.

As people work from the couch and ditch the jeans, athleisure sales are soaring while denim categories decline. In this new world of comfort, convenience, and couch potatoes, leggings are in and bootcuts are out. The evidence lies within the quarterly results of Lululemon Athletica Inc.

With growing interest in health and fitness as well as comfort, fashion staple denim is being dethroned by a thriving athleisure market. Tapping into this growing move towards more flexible, multi-purpose apparel, iconic denim brands such as Levis are making their way into athleisure.

Ferrari has made its first foray into luxury fashion this June after it debuted a sports-inspired ready-to-wear collection consisting of menswear, womenswear, and childrenswear designed by Rocco Iannone. But what prompted the luxury car-maker’s fashion bet and is it likely to pay off?