Signal2 Mar 2022
Coca-Cola Starlight appeals to Gen Z astrophiles

Coca-Cola Starlight is a limited-edition drink complete with cosmic-themed flavours, packaging, and an AR experience. It's the first launch from Coke’s innovation programme and aims to tap into the wonder of space, which is back in the cultural conversation as a new travel frontier.

Coca-Cola Starlight appeals to Gen Z astrophiles