Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

NYX Professional Makeup’s PROUDLY PRO-YOU campaign is an extension of its staunch commitment to diverse representation and inclusivity within the world of beauty. How are the brand’s direct and practical actions reflective of new consumer expectations around allyship and authenticity?

In the wake of BLM protests and increased calls for equity on- and offscreen, advertisers made efforts to better represent Black and other ethnic minority communities in British ads. But a survey by the ASA reveals that those consumers still feel under-represented and that more can be done.

Trying to sift through social media and vet posts for misinformation can feel like an impossible task, especially during a fast-moving crisis. As accounts of the conflict in Ukraine proliferate, people are looking to big tech for help discerning credible sources from illegitimate ones.

With accessibility to sports a barrier for minorities, Nike’s new talk showFM Broadcastis tapping into the frequency of the future in an effort to diversify the sporting landscape. How can efforts to improve social inclusion and representation change the world of sports for the better?