As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The Russian decision to invade Ukraine has led to outcries and recrimination from many. In times of crisis, people want to see brands step up to support afflicted communities and they're increasingly critical of moves that feel rushed or executed to virtue signal instead of to serve.

Trying to sift through social media and vet posts for misinformation can feel like an impossible task, especially during a fast-moving crisis. As accounts of the conflict in Ukraine proliferate, people are looking to big tech for help discerning credible sources from illegitimate ones.

Public trust in the global charity sector may be low, but in the US, where donations reached record levels in 2017, people continue to give in a variety of ways. Canvas8 spoke to 20 Americans to find out how they support charities and whether money is still their preferred mode of giving.

Founded in 1998 by two young women who were looking for a way to give back beyond traditional philanthropy channels, Resource Generation enables its Gen Yer and Zer members to use their wealth to address privilege and social inequalities to help create a better tomorrow.