As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A campaign from Police Scotland tackles the everyday misogyny men perpetuate and its contribution to the epidemic of sexual violence towards women in the UK. The ad comes at a time when trust in the police is being eroded, amid an absence of perpetrator-centric narratives.

The BIT and UN Women have partnered to explore interventions that could encourage men to prevent violence against women and girls. Clear and actionable messages lead to the highest probability of intervention, signalling that some men would benefit from more guidance and support.

Audience favourite I May Destroy You has been lauded for its unflinching approach to some of society’s most complex issues. Navigating equity, diversity, and sexual assault, the show’s success demonstrates that people are looking for thoughtful, compelling, true-to-life narratives.

As countries around the world are in lockdown to stem the spread of COVID-19, victims of domestic violence are being put in a dangerous situation. In Brazil, Avon and Natura have joined forces to launch #IsolatedNotAlone, a campaign to support victims and at-risk women.