As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Frustrations with ultra-fast delivery models in large cities are resulting in community, and even legislative, action. As countries begin to emerge from the pandemic, delivery apps will have to evolve to offer more than just speed while being conscious of the communities they operate in.

Poor working conditions and pay for DoorDash delivery drivers have made some of them decide to take the problem to the CEO’s front door with a workers’ protest. California law has thrown into question whether workers will be afforded the protections of legitimate employees.

Amid a supply chain crisis and geopolitical instability, the start of 2022 has seen many Americans experience a sudden rise in everyday costs. What tactics are they employing to cope with this increase, and how can brands both manage their bottom lines and better serve their customers?

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?