Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Unconscious bias is embedded within the media landscape, namely with a lack of diversity in imagery. Shutterstock is working to increase representation in its photos to better reflect the diversity of the world, awarding grants to artists from historically excluded or underrepresented communities.

As loneliness among Chinese older adults soars, a dating show is tackling stigma. In matching older singles, and foregrounding intimacy and romance,Blind Date and Fall in Loveis catering to desires for age-diverse representation on screen, spotlighting opportunities for other media to do the same.

The pandemic has encouraged Boomers and Older Adults to embrace tech devices as a solution to loneliness and empowers them when help from others is scarce. These silver surfers are the ones to watch in the 2022 global consumer market, inviting tech brands to tailor their offerings accordingly.

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?