As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

Companies like Uber and DoorDash have expanded people’s earning potential and added another dimension to the labor force but they've also created unsafe working conditions. As the pandemic pushes more people into gig work, there’s an onus on employers to protect their workforce.

Digital platforms have rewritten the contract between employees and companies, but a growing number of gig workers and creators are starting to push back. How will the growing demand for better support and pro-unionization sentiments impact this burgeoning part of the economy?

With the majority of Ecuador’s delivery drivers being Venezuelan migrants – working for industry giants amid precarious work conditions and a lack of employee protections – social enterprise Turpi is seeking to help this population access more equitable employment opportunities.