The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

A study has found that working Britons are confused about what’s in their pension pots and pessimistic about retirement. People often put off the stressful and complex task of retirement planning, opening up opportunities for financial brands to simplify and demistify the process.

Retirement has many Americans worried about their savings and the pandemic has exacerbated this. With Gen Xers being most worried and many unsure about their retirement savings status, there are opportunities for brands to provide digitally driven, targeted products to help people save.

How have savviness, loyalty, and a deep appreciation for respect come to define older adults? Why has the COVID-19 pandemic been so influential in their adoption of technology? And how might a rise in multigenerational living arrangements shape their relationships with culture?

Often pushed into retirement or redundancy by ageist attitudes and business practices, older workers want to stay in the workforce but may struggle to. Career service Rest Less hopes to make a difference by connecting companies with the over-50s workforce, who bring experience and expertise.