Signal4 Apr 2022
'Grandmillennial' speaks to desire for permanence

Gen Yers are embracing old-fashioned jewellery like opals and pearls, signalling a rise in all things grandmillenial. More a form of memorialisation than nostalgia, this trend finds people seeking comfort in items that remind them of their loved ones in the face of distance and loss.

'Grandmillennial' speaks to desire for permanence