As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Fashion label Samsøe Samsøe is extending its 'Blue Belief' programme, to produce eco-conscious denim using organic or recycled cotton. The brand is adapting its production process and partnering with green initiatives to meet demand for a less wasteful fashion industry without skimping on style.

Adidas and Stella McCartney are the first two brands to embrace Mylo, a lab-grown leather alternative based on fungi filaments. As people develop a taste for animal-free materials in fashion, they’re looking for brands to deliver innovative updates on beloved classics.

Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.